Cinema Luxe Design Director announced as keynote speaker at EI Live 2024

Cinema Luxe Design Director, Darren Barker will be a keynote speaker at this year’s EI Live show being held at Farnborough Exhibition Centre on 18 and 19 September 2024.

EI Live is the only dedicated smart home trade show in the UK, attracting over 400 exhibitors displaying the latest in smart home technology.

EI Live 2024. The only dedicated smart home trade show in the UK

Informative tech talk sessions will be taking place across the two days in the Technical Theatre from 9.00am, until 15.35pm covering a wide range of topics.

Darren will be presenting two sessions -


18 SEPTEMBER - 14.05PM – ADVISE ON HOW INTEGRATORS CAN WORK MORE CLOSELY WITH (AND GAIN THE TRUST AND RESPECT) OF DESIGN PROFESSIONALS

Architects and interior designers bring unique value to projects beyond their professional skills—they have the trust and ear of the client, significantly influencing decision-making and budget allocation. Historically, custom integration (CI) installers have struggled to gain the respect of the design industry, often feeling like the two fields are at odds with differing visions for the client’s best interests. However, building this trust is achievable through willingness to compromise, adapt, listen, and advise without ulterior motives.

In this TED Talk-style presentation, we will explore effective strategies for integrators to collaborate and build long-term partnerships with design professionals. Learn how to align technology sales with interior design seamlessly, resulting in higher-value projects with fewer objections. Discover practical tips for creating synergy between integrators and design professionals, ultimately benefiting all parties involved.



19 SEPTEMBER - 13.10PM – SELLING TECHNOLOGY THROUGH INTERIOR DESIGN

One of the toughest aspects of selling custom integration (CI) technology is helping clients understand its value and impact on their projects and lifestyle. Many clients mistakenly perceive these systems as overly complex, leading to scaled-back specifications. However, integrating technology with interior design creates a more relatable and desirable proposition, increasing the client’s willingness to invest.

“Selling Technology Through Interior Design” is an open discussion on the benefits and best strategies for aligning technology sales with interior design. Discover how this approach can lead to higher-value projects with fewer objections, ultimately enhancing client satisfaction and project outcomes.

Tickets to the show are free and attendees can expect the latest offerings in smart home technology as well as lively talks and discussions and excellent networking opportunities. Get your FREE tickets here - https://eilive24.smartreg.co.uk/Visitors/Visitors/register?prmoid=Website

Darren Barker | Design Director | Cinema Luxe

Twenty years of experience in high-end interior design combined with a professional music background, Darren brings to Cinema Luxe a unique industry-relevant know-how. Excelling in both creative and technical design, Darren heads up the design team, works with key clients and is responsible for all creative output.

BA Hons / SSSTS / BIID

https://www.cinemaluxe.co.uk
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